The number is smaller than most people think. For most adults, the American Heart Association recommends no more than 36 grams (9 teaspoons) of added sugar per day for men, and 25 grams (6 teaspoons) per day for women. This limit applies to added sugars only — not the naturally occurring sugars found in whole fruits, vegetables, and plain dairy. The World Health Organization suggests keeping added sugar below 10% of your daily calories, with 5% as an ideal target. For a 2,000-calorie diet, 10% equals 50 grams, but the lower targets are where the health benefits become clear.
What Counts as Added Sugar?
Added sugar includes any sweetener added during processing or preparation. Table sugar, honey, maple syrup, and agave nectar all count. So do the sugars in sweetened beverages, baked goods, cereals, sauces, and flavored yogurts.
Sugars naturally present in whole foods do not count toward this limit. The sugar in an apple or a carrot comes packaged with fiber, water, and other nutrients that slow absorption. Your body handles it differently than it handles a can of soda. Plain milk contains lactose, a natural sugar, but it does not count as added sugar either.
This distinction matters because many people think they are “quitting sugar” while still eating foods with natural sugars. That is not the same thing. The health concerns around sugar — blood sugar spikes, insulin resistance, and fat storage — are primarily linked to added sugars consumed in excess, especially in liquid form.
Why 25 and 36 Grams?
The American Heart Association derived these numbers from research on metabolic health. Studies have consistently shown that higher added sugar intake is associated with increased risk of obesity, type 2 diabetes, cardiovascular disease, and fatty liver disease. The 25-gram and 36-gram limits were set as levels most people can realistically achieve while still protecting heart health.
To put those numbers in perspective: a single 12-ounce can of regular cola contains about 39 grams of added sugar. That one drink exceeds the daily limit for both men and women. A flavored latte can contain 30 to 50 grams depending on the size and syrups added. A single serving of many commercial yogurts contains 12 to 20 grams of added sugar — nearly the entire daily allowance for a woman.
The reality is that most Americans consume far more than these limits. The average intake is around 70 to 90 grams per day, roughly double the recommended maximum. This gap explains a significant portion of the population-level metabolic disease burden.
How Sugar Affects Your Body
When you eat added sugar, your body breaks it down into glucose and fructose. Glucose raises blood sugar and triggers insulin release. Fructose is processed almost entirely by the liver. When the liver receives more fructose than it can handle, it converts the excess into fat.
Over time, this process contributes to insulin resistance. Your cells stop responding to insulin as effectively, so your pancreas produces more of it. Higher insulin levels promote fat storage, especially around the abdomen. This is the pathway from excess sugar to metabolic syndrome, prediabetes, and type 2 diabetes.
Fructose also affects appetite regulation. Unlike glucose, fructose does not stimulate the same satiety signals in the brain. Studies have found that people consuming fructose-sweetened beverages feel less full and eat more at subsequent meals compared to those consuming glucose-sweetened beverages. This is one reason liquid sugar is particularly problematic — it adds calories without reducing food intake.
Hidden Sugar in Everyday Foods
Most people know that soda and candy are high in sugar. The bigger problem is sugar hiding in foods that do not taste sweet. This is where the daily limit gets blown before lunch.
- Bread and wraps: Many commercial breads contain 2 to 5 grams of added sugar per slice.
- Pasta sauce: A half-cup serving of many jarred sauces contains 6 to 12 grams.
- Salad dressing: Bottled dressings often contain 3 to 7 grams per two-tablespoon serving.
- Granola and protein bars: Many contain 10 to 20 grams, similar to a candy bar.
- Ketchup and barbecue sauce: One tablespoon of ketchup has about 4 grams.
- Flavored oatmeal: Instant flavored packets can contain 10 to 15 grams per serving.
Reading nutrition labels is the only reliable way to catch these. The Food and Drug Administration now requires manufacturers to list “Added Sugars” separately on the Nutrition Facts label. This makes it possible to track intake without guessing. Look at the grams of added sugar per serving, and check the serving size — packages often contain more than one serving.
Is Natural Sugar Better?
Honey, maple syrup, and coconut sugar are marketed as healthier alternatives. Chemically, they are still sugar. Honey is about 40% fructose and 30% glucose. Maple syrup is roughly 60% sucrose, which breaks down into equal parts glucose and fructose. Coconut sugar is mostly sucrose as well.
These sweeteners may contain trace minerals or antioxidants, but the amounts are too small to matter nutritionally. A tablespoon of honey contains about 17 grams of sugar and negligible vitamins. The metabolic effect on your body is essentially the same as table sugar.
The only real difference is that some natural sweeteners have a lower glycemic index than table sugar. This means they raise blood sugar slightly more slowly. But the difference is small, and the total sugar load still counts toward your daily limit. If you are replacing white sugar with honey teaspoon for teaspoon, you have not improved your health.
There is one exception worth noting: whole fruit. The sugar in fruit is packaged with fiber, which slows absorption and blunts the blood sugar response. Eating whole fruit is associated with better metabolic health, not worse. Fruit juice is a different story — it removes the fiber and concentrates the sugar, making it closer to soda in its metabolic effects.
What About Sugar Substitutes?
Artificial sweeteners like aspartame, sucralose, and saccharin provide sweetness without calories. They do not raise blood sugar or contribute to the daily sugar limit. For people trying to reduce added sugar, they can be a useful transitional tool.
However, the evidence on long-term health effects is mixed. Some studies suggest that regular consumption of artificial sweeteners may alter gut bacteria or affect appetite regulation, though the clinical significance remains unclear. The FDA considers approved artificial sweeteners safe at levels typically consumed, but that is a safety assessment, not a health endorsement.
Newer sweeteners like stevia and monk fruit are plant-derived and have a better public perception. They are generally recognized as safe and do not appear to affect blood sugar. But the foods containing them often still have other ingredients you may want to avoid.
The practical approach: if you are choosing between a regular soda and a diet soda, the diet soda has fewer immediate metabolic consequences. But the best option is water, unsweetened tea, or coffee. Replacing sweetened beverages with unsweetened ones is one of the highest-impact changes you can make.
Practical Ways to Stay Under the Limit
Staying under 25 or 36 grams requires awareness, not perfection. The following strategies work for most people:
- Drink water or unsweetened beverages. Liquid sugar is the easiest to overconsume because it does not trigger fullness.
- Read labels for “Added Sugars.” If a packaged food has more than 5 grams per serving, decide consciously whether it is worth it.
- Choose plain versions. Plain yogurt, plain oatmeal, and unsweetened nut milks have no added sugar. Add your own fruit or a small amount of sweetener.
- Cook sauces and dressings at home. A simple vinaigrette of oil and vinegar takes two minutes and contains zero added sugar.
- Be careful with “healthy” packaged foods. Granola, protein bars, and smoothie bowls are often sugar bombs in disguise.
You do not need to eliminate sugar entirely. The goal is to stay under the daily limit while still enjoying food. If you have a dessert after dinner, adjust the rest of your day accordingly. The limit is for total daily intake, not per meal.
What About Children?
The American Heart Association recommends that children aged 2 to 18 consume no more than 25 grams of added sugar per day. Children under 2 should have no added sugar at all. These recommendations exist because childhood sugar intake tracks into adulthood, and early exposure shapes taste preferences.
Parents often underestimate how much sugar their children consume. A single serving of many children’s cereals contains 10 to 15 grams. A juice box contains 15 to 20 grams. A flavored yogurt tube contains 8 to 12 grams. These add up quickly, and a child can hit 25 grams before lunch.
No specific limit has been established for children under 2, but the evidence is clear that added sugar provides no nutritional benefit at any age. The best approach for young children is to avoid introducing sweetened foods and beverages in the first place.
Blood Sugar and Individual Variation
The 25 and 36 gram limits are population-level recommendations. Your individual response to sugar depends on your metabolic health, activity level, muscle mass, and genetics. A person with insulin resistance or type 2 diabetes may need to stay well below these limits. An endurance athlete burning thousands of calories daily may tolerate more.
If you have diabetes or prediabetes, work with your healthcare provider to determine your personal carbohydrate and sugar targets. The general limits are a starting point, not a prescription. Continuous glucose monitors have shown that different people can have very different blood sugar responses to the same food, so personal experimentation with a clinician’s guidance is reasonable.
The key principle remains: added sugar provides calories without essential nutrients. Every gram you consume displaces something more nutritious. Staying under the recommended limits is one of the most evidence-backed dietary changes for long-term metabolic health.
Frequently Asked Questions
How many grams of sugar should I eat per day?
Most adults should keep added sugar under 36 grams for men and 25 grams for women per day. These limits come from the American Heart Association and apply to added sugars, not naturally occurring sugars in whole foods.
Is honey better than white sugar?
Honey and white sugar have nearly identical metabolic effects and both count toward your daily added sugar limit. Honey contains trace minerals, but the amounts are too small to provide meaningful nutritional benefit.
Does sugar in fruit count toward my daily limit?
No, the sugar naturally present in whole fruit does not count toward added sugar limits. Fruit contains fiber and water that slow sugar absorption, which is why whole fruit is associated with better metabolic health.
How can I tell how much added sugar is in a food?
Check the Nutrition Facts label for the “Added Sugars” line, listed in grams per serving. Also check the serving size, since packages often contain multiple servings.

