At HBMag.com, every article you read is researched, reviewed, and written to help you live a healthier life. Our team includes licensed medical professionals, clinical researchers, certified wellness writers, and health-focused editors. We break down complex topics, investigate supplement claims, and bring you the facts — clearly and honestly.
Meet the people behind your trusted health magazine.
Emma Williams, Publisher
Emma is a business leader, entrepreneur, and marketing expert with over 20 years of experience in advertising, brand development, content creation, and product promotion. Her portfolio includes launching successful businesses, creating sales strategies, and growing brands.
Emma is the Editor-in-Chief of HB MAG, a leading natural health and wellness publication in print and digital. She launched HB MAG with the vision of spreading her vast knowledge of the health field to the online community.
She has been inspirational for us for such a long time. Before launching HB MAG, Emma built and ran multiple health informational websites to provide fact-based content to the online audience.
With a creative and results-oriented approach, Emma loves helping people find the right way to improve their overall lifestyle. Her focus is on delivering value, on her readers’ objectives, and offering solutions to today’s business challenges.
Lily Carter, Marketing
Lily has been writing for HB MAG for a long time. She wrote for the youth section of the magazine. Showing off her storytelling and health awareness. She continued to write for the HB MAG over the years, and her most recent pieces showcase her growth as a writer and her interest in health topics.
Lily attended University in 2017, where she studied with a focus on Health Studies and a minor in Science. While in university, Lily specialized in marketing and earned her certification in Public Relations. She was involved with the university newspaper and worked with the campus radio station, honing her communication and media skills.
Lily helps out with marketing, content, and working with Emma Williams.
Experts On Board
Health Writers & Editors
Our editorial team crafts every article with clarity, empathy, and care. They focus on answering real questions from real people, making wellness feel simple, relatable, and useful.
Research Analysts
These professionals dive deep into ingredients, product formulations, and peer-reviewed research to ensure our reviews are based on real science, not marketing hype.
Medical Advisors
Our medical advisors review all health and supplement content for accuracy, safety, and alignment with current clinical guidelines. They help translate complex medical topics into easy-to-understand language for readers.
Medical & Health Advisors
Our team has experienced doctors and public health specialists who ensure accuracy and safety.
What They Do:
- Review health-related content and medical claims
- Ensure our information aligns with current clinical guidelines
- Explain complicated conditions in simple terms
“Our editorial team is made up of certified wellness coaches, journalists and copy editors with 5–15 years of health media experience. We focus on what readers really care about, making healthy living easier for everyone.”
Our Editorial Process
At HBMag, we follow a multi-step editorial process to ensure every piece of content is reliable:
- Topic Research based on reader intent and trending health concerns
- Medical Review by certified professionals
- Plain-English Writing by trained health communicators
- Final Fact Check & SEO Optimization
- Regular Updates to keep content fresh and accurate
You can check out our detailed Editorial Policy here, our Review Process, and our Fact-Checking Policy here.
Why Trust HBMag?
- We cite sources and review clinical data before recommending any product
- We focus on your health, not sponsored agendas
Get in Touch
Got a question about something you read on HBMag? Want to suggest a topic or submit expert feedback?
Email Us at: [email protected]