Healthy Beginnings

Nonprofit Spotlight: Moms on the Run

Moms on the Run is a non-profit organization in Reno, Nevada that was formed in 2000 to raise money to assist local women with breast cancer. Barbara Pinocchio, President of Moms on the Run, lost her sister, Debra, to breast cancer. While going through this difficult time with her family, she realized the financial burden that comes with this terrible disease. Co-founders Barbara and John wanted to do something for other women in the community who were going through this difficult time. As co-owners of the local restaurant “Pinocchio’s”, Barbara wanted to hold a little run from Pinocchio’s Restaurant so that they could give one local woman struggling with breast cancer $1,000. They brought in $100,000 that first year and, 17 years later, Moms on the Run has raised over $4 million dollars, and 98 percent has all gone back into the Northern Nevada community. Funds raised are donated to specific needs of patients with breast and gynecological cancers in northern Nevada such as rent, gas, transportation to treatments, utility bills and other financial necessities that patients are unable to provide while in treatment.

The main event every year is a 5K/10K Run, which is held every Mother’s Day. Moms on the Run exists now to support women with all women’s cancers during a very difficult time in their lives. Due to the severity of the subject, Moms on the Run strives to portray a very goofy and light-hearted image. This positive mentality allows people to come out and celebrate women in their own lives who have either survived or lost the battle with this terrible disease. Thanks to John and Barbara Pinocchio and a small board of 10 members, it is a day of celebration in our community and has become a Mother’s Day tradition for many.

In addition to our main event on Mother’s Day, we also raise funds through other annual events. Runway for Life is a fashion show put on by LoDo Loft Store owners Ashley Machado and Amanda Werbeckes. The show highlights our survivors. We also host Ride for the Tatas, which is a motorcycle poker run.

Thanks to the community, individuals and companies have their own fundraisers that benefit Moms on the Run, especially during the month of October! Fundraiser ideas range from Casual Pink Fridays, donation of a percentage of home mortgages lent in the month of October, automatic paycheck deductions, purchasing Moms on the Run clothing, “torturing” trainers with Burpees at gyms, pink yoga classes, workplace door decorating contests; hosting golf outings… The list of creative ideas goes on and on! We could not do what we do without our wonderful community coming together!

For more information, call 775-826-8117 or visit