February 11, 2012

Social Media, New Word of Mouth

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by Bret Simmons | Traditional advertising still works; it can be even more effective when it incorporates the new tools and rules of marketing. Your customers are bombarded daily by marketing messages from traditional mediums, and they are becoming increasingly good at filtering out the messages that interrupt their time and attention. Why spend more time and money trying to shout louder at your customers. Instead, understand that your customers want the most effective way to make reliable … [Read more...]

It’s Time to Market

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by David Branby | People often ask me how much they should allocate for marketing. For many years, the rule of thumb was 2-3 percent of revenues for large companies (think Procter & Gamble), and 5-10 percent of revenues for small businesses, especially start-ups. Today, there are many exceptions to this rule. Thanks to the Internet, search and data-driven advertising such as Facebooks ads, plus the steady or somewhat reduced prices for traditional media these days, you can be a bit more … [Read more...]

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