By Jenn August, Success Coach & Hypnotherapist, and Sonali Chapron, C.A.P. Business Coach & Marketing Consultant |
“People don’t care what you know until they know that you care”
- John Maxwell.
Q: How can I generate more revenue for my business?
A: Well, you may have heard that the fortune is in the follow-up. It’s true. On average, it takes someone up to seven exposures to your marketing message before they will buy from you. So, follow-up, follow-up, follow-up!
Q: I have current clients, potential clients and inactive clients. How do I keep track of all of them?
A: You need a tracking system, known in the business world as a CRM (customer relationship management). It’s an electronic database where you keep a record of all your clients, potential clients and inactive clients. You’ll save yourself hundreds of hours, tons of mental energy and thousands of dollars if you just enter all your leads and clients into your CRM. But there’s another vital step than most people don’t take, which is to schedule follow-up reminder alerts.
A CRM is also a great place to keep track of all your notes from all your interactions with them. When you ask them how their kids little league baseball game went (because you wrote a note of it in CRM) you have created trust and a deeper connection with that person. They know that you care and they care what you know.
For more info, call Jenn August 775-219-4901.
