Media Kit

A Healthy Prosperous Business Takes…

CONTINUING EDUCATION
ENERGY
ADVERTISING

Healthy Beginnings
lifestyle magazine

Life is a journey. Make it a healthy one.

Tap into and reach
the $34 Billion Dollar
Natural Health Care Market. Promote your business
with Healthy Beginnings multi-media advertising platforms.
2012 Media Kit

HBmag.com | publisher@HBmag.com | 775.828.4547

Fresh, Dependable Up-To-Date Content.

Get the Straight Facts and the Latest Trends about Alternative Health for everyday living. Since each body has its own unique healing path, there’s no cookie-cutter, one size-fits all approach to achieving total health. All feature articles are written by industry experts who spent years researching and scientifically proving their findings.

Monthly publications offer fresh and up-to-date information, which builds readership and creates a loyal following. Article topics are relevant to the issues we face today and are strategically placed alongside advertising that is changed monthly, to reflect our client’s latest promotions and specials.

Energy

Nutrition: Written by professional food educators who have once been stricken with illness then found healing through a higher understanding of nutrition.

Ingredient Watch: Do you really know what you’re eating and applying to your body? Does “natural flavors” really mean a product is all natural?

Recipes/Herbs & Spices: Find gluten-free,wheat-free, and comfort food recipes that are customized by our test kitchen to make them healthier, without sacrificing taste.

Supplements 101: These days, it can be hard to know if your food is providing all the nutrients your body needs. With so many supplements out there, how do you know what’s best for you?

Natural Solutions

There are natural alternatives to many of the products we use on a daily basis, from medicinal, to cleaning, to gardening.

Beauty: Learn about natural skin care products and procedures to safely maintain youthful appearances.

Green Living

Find sustainable methods of energy consumption, transportation, plus recycling options that help reduce our carbon footprint.

Conscious Wealth: Profiling companies that produce quality products in all the right ways.

Family Health

Alternative Medicine: We’ll get to the core issues. Learn how Ayurvedic, Acupuncture, Body Work, Chiropractic, Energetic, Naturopathic, Homeopathic, Integrative, and Holistic Medicine heal without side affects.

Brain Health: Like every other muscle in your body, your brain needs to be exercised.

Find out how you can keep your mind sharp and clear with exercise and supplements.

Dental: What happens in the mouth affects the whole body. Well-known illnesses and diseases like diabetes can be tracked back to dental problems.

Fitness: Staying healthy takes more than just eating the right foods. Our fitness section discusses a variety of exercise techniques and methods to keep your body strong, toned and in shape.

Kids Corner: Written by a kid, for kids. Her fun articles are filled with healthy activities and learning solutions for everyday life.

Relationships

Personal & Spiritual Growth: Find ways to master all areas of your life. We all seek mind, body and soul balance.

Astrology & Health: We examine in detail what health issues are associated with your astrological sign.

Reviews: Every month we give you a short synopsis on health-related books and videos worth reading or adding to your library.

Pets

Pets are our furry family members. You’ll find information on natural pet food, massage, nutrition and behavioral issues.

Health Conscious Affluent Readership.

Healthy Beginnings readers are educated, affluent and vitally concerned with their health. Many have household incomes greater than $100,000 and they are not driven by insurance limitations.

43% WOMEN
14% MEN
43% GENDER NOT STATED

HB attracts readers that are affluent, college educated trend setters who are willing to invest in therapies that promote a healthy lifestyle. They like to be the first to explore cutting edge, non-invasive technologies that will keep their body, mind and soul at its optimal. HB readers are value and results driven. They are looking for the best means to improve their life. Healthy Beginnings readers are a highly targeted, yet diverse population ranging in age from college students to senior citizens who are concerned about health and natural living. They are continually looking for ways to improve the quality of their life, environment and health. Accordingly, they keep and refer to Healthy Beginnings over and over again on their personal paths to wellness.

Live a Healthy Active Lifestyle: They have a fitness routine, workout four or more times per week, purchase athletic clothing and equipment, take supplements to enhance daily performance, purchase organic and natural ingredient products, and eat gluten and dairy-free, vegetarian and free-range meat diets.

Look Good: They use beauty products daily, have a skin care routine, color their hair and routinely partake in organ and cellular detoxification programs. They use day and health spas, practice yoga and meditation and love the adventurous outdoors.

Thrive on Knowledge: They read and research before purchasing. They constantly seek up-to-date health information, check ingredient/nutritional contents before they buy. They try to eat healthy and they pay attention to what foods and activities affect their health. They are accountable for their health and do not leave it up to others.

Adventurous Leaders: They like to do things that are new and different; they are always the first to try new products and services. They like to travel and experience the world, choosing adventure and/or eco vacations, cruises, extreme sports or personal and spiritual getaways.

Give Back: HB readers believe in preserving the environment; they purchase environmentally friendly products, will give up convenience for environmentally safe products, and like to buy from like-minded businesses.

Articles Plant the Seed and Create a Need for your Products & Services.

Without one’s health, where is the quality of life? Healthy Beginnings reader are searching for ways to enhance, change, maintain and prevent health concerns that pertain to themselves and their loved ones.

They turn to Healthy Beginnings as their trusted resource guide looking for products and services that assist them in achieving total health.

Many businesses face the same challenges; getting their advertising message in front of the right target audience. Even then, it’s hard to explain the benefits of their product.

By allowing our advertisers to craft articles that are thought provoking and stimulating to read (advertising and writing guidelines apply), a seed is planted, which often creates a need for our readers to seek out our advertisers.

Benefits in Educating the Reader, Not Selling Them! By educating readers, you are expanding their knowledge and making them aware, often for the first time, of a product or service that can dramatically improve or positively impact their quality of life. Education is the key that directs the reader to your advertising message.

HB’s unique advertising business model combines creative and directional advertising in an educational format. It benefits you the advertiser with editorial space to educate giving you increased value for your advertising dollar.

Magazines Deliver the Most Ad Value per Minute.

The resulting metric*, dubbed the Time-Ad Impact Ratio study helps marketers evaluate time spent with an advertising medium in a way that aligns with their marketing goals in reaching their ideal customer.

Magazine Usage Study

Advertising Influence

Magazines have 5.5 times more ad influence, relative to the time spent with other media, on an average day.

Advertising Receptivity

Magazines consistently get higher scores than TV or internet on the engagement dimension of “Ad Receptivity.”

Engaging Readers

When consumers read magazines they are less likely to use other media, or participate in non-media activities, giving them more opportunity to engage with the advertising or the editorial content.

Website Activity

Magazines are the medium most likely used to generate web searches.

Social Media – Circulation – Distribution.

Web Stats and Social Media.

Tech lovers who plug into Healthy Beginnings’ electronic mediasphere HBmag.com may read each issue online, find daily updates, access past issues, get acquainted with guest bloggers and more!

Stats updated daily:

HBmag.com Global Stats: 593,152 monthly page views users.
Facebook: 974 friends
Twitter: 1,497 followers

Print Circulation and Distribution.

Every month 24,000 copies go to more than 1,000 locations. That adds up to …312,000 Magazines Annually

Quincy
Portola
Sparks
Reno
Truckee
Incline Village
Fernley
Fallon
Grass Valley
Nevada City
Auburn
Carson City
Tahoe City
South Tahoe
Minden
Gardnerville

Find us at:

Auto Centers
Businesses
Coffee Shops
Colleges
Corporations
Day Spas
Dentists’ Offices
Doctors’ Offices
Executive Suites
Fitness Centers
Gyms
Health Food Stores
Health Practitioners
Hospitals
Juice Bars
Libraries
Restaurants
Retail
Stores
Salons
Schools
Training Centers
Universities
Veterinary Clinics
WholeFoods

6% S. LAKE TAHOE
6.2% MAIL OUTS
8.7% N. CALIFORNIA
8.8% CARSON | GARDENERVILLE
9.8% SPARKS
18.9% SOUTH RENO
20.6% NORTH RENO
22.6% TRUCKEE | N. TAHOE

That adds up to…312,000 Magazines Annually

Readers who love the feel of recycled paper and like to unplug from the grid, can pick up our printed version locally throughout the Eastern California Sierras, Lake Tahoe Region and Northern Nevada. Or, they save energy, time and gas, and have HB mailed directly to their home or office, throughout the US.

Healthy Beginnings magazine is Your 24-hour Salesperson.

Will the Internet kill magazines? Did instant coffee kill coffee?

New technologies change many things. But not everything. You may surf, search, shop and blog online, but you still read magazines. And you are far from alone.

Readership has actually increased over the past five years. Even the 18-34 segment continues to grow. And typical young adults now read more issues per month than their parents. Rather than being displaced by “instant” media, it would seem that magazines are the ideal complement.

While sometimes drowned out by the Internet drumbeat, magazines do what the Internet doesn’t. Neither obsessed with immediacy, nor trapped by the daily news cycle, magazines promote deeper connections. They create relationships. They engage us in ways distinct from digital media.

In fact, the immersive power of magazines extends to the advertising. Magazines remain the number one medium for driving purchase consideration and intent. And that’s essential in every product category. Including coffee.

Magazines… Connect readers to advertisers!

Benefits of Advertising Consistency and Frequency.

Consistency Yields the Greatest Results.

Consistent advertising yields greater results than sporadic advertising. A small or large ad that is run frequently leads to greater market exposure.

Your Competition Isn’t Quitting.

At any given time, there are only so many people in your target market who are ready to buy. You’ve got to reach out for your share of their dollars…or lose their business to your competitors.

Keep Your Current Customers Sold On You.

While advertising can certainly bring you potential customers, repeat business is important. Regularly reminding both current and potential customers that you are open for business keeps you in the forefront of your customers’ minds.

Your Business is Open 52 Weeks A Year.

Through slower periods of business, as well as peak seasons, you can count on Healthy Beginnings to reach your potential customers everyday, every week, and every month. Consistent advertising helps you increase your market share all year long.

Take Advantage of Tourism Dollars.

The Lake Tahoe and Northern Nevada areas bring in millions per year in tourism dollars. By advertising everyday, you are reaching all of the tourists who use Healthy Beginnings as their healthy resource guide.

Tell your Story.

Consistent advertising lets you tell your story the way you want to. You can tell both current and potential customers what you have to offer, where you’ve come from and where you’re going.

Greater Discounts.

Healthy Beginnings Lifestyle Magazine offers clients the greatest discounts based on frequency. By advertising on a consistent basis, you can take advantage of our best discounts and get the greatest return for your advertising investment dollar.

READER COMMENTS

“I like all the different things, new things to try, all the different ways to improve your health. I like the new technologies coming out, the healthy recipes and all the resources.”
– Vicki Stromland, Sacramento Reader

“I am the Health and Safety Supervisor for the Reno UPS facility. I have seen your publication in the last year. I have found it to be very informative and provide excellent recourses for people to use. My responsibilities are to drive the Wellness portion of our Comprehensive Health and Safety Process. I would like to make this publication available to the one thousand employees who arrive to this facility every day. A monthly drop off to the guard shack would be fine to facilitate your delivery schedule.”
– Brian Ezell, Reno CHSP Supervisor

“I’d like to thank you for the excellent information I’ve found on hbmag.com; it’s always a great pleasure to read your articles and I have subsequently become a loyal reader.”
– Millie Bruce, Banffshire, Scotland

“Healthy Beginnings is a visually beautiful magazine and intellectually stimulating. I really look forward to every new issue and financially support, regularly, just under 10 or so businesses that advertise with you. I only knew they were there, existed, because they advertize in Healthy Beginnings. I love the articles explaining different issues relating to the businesses as well. I buy the books recommended in the articles too. It’s all so interesting”
– Yolanda Mason, Reno, NV

ADVERTISERS GET RESULTS

THE VITAMIN CONNECTION

“We have been advertising in Healthy Beginnings Magazine since the November 2009 Issue. We purchased a 2/3rds page ad and have never looked back. It has been one of the best advertising decisions and investments that I have made for my business in over 14 years! I chose Healthy Beginnings Magazine because of its targeted natural health conscious readership, in Northern Nevada and The Lake Tahoe Region. I knew that HB’s audience would be receptive to both our newly purchased TurboSonic X7 and our well stocked and hard to find unique line of supplements. By taking advantage of Healthy Beginnings Magazine advertising/article program today the TurboSonic X7 is paid in full and we have a new customer base. Healthy Beginnings Magazine has far exceeded my return on investment.”

RENO INTEGRATIVE MEDICAL CENTER

“I want to thank you for the wonderful personal service you offer in helping us with our HB advertising. Because of the newsbrief, in August’s issue, we attracted at least 20 people* to our clinic’s HCG diet program. We are suddenly “on the map!”

*These 20 clients are paying $800-900 per month out- of-pocket for RIMC’s services.

BOOK REVIEW

“Dawn, I received more phone calls about the liver & gallbladder flush than any book review I’ve ever written. These people were desperate. Some had Hepatitis C and had detailed questions about whether or not the flush would help them. I referred them to the Gerber Medical Clinic so they could talk to an RN or Dr. Gerber himself. I figured they would know.

All callers had conventional MD’s whom they were afraid to ask about the flush or were reluctant. Some thought I wrote the book (which is the case with a lot of people who call). I just refer them to Barnes & Noble, Borders or Amazon. About half are not computer users, so they don’t have access to the vast library of information about their condition which they COULD be researching. Interesting.”
– June Milligan, Certified Hypnotherapist

With over 32 years in successful advertising, marketing, sales and publishing, I created Healthy Beginnings Magazine by marrying my passion and knowledge of natural health with my expertise in growing businesses’ client base. My purpose in creating Healthy Beginnings Magazine is to inform and educate an intellectual, curious and buying audience of the latest facts and trends in living a holistic lifestyle.

HB attracts readers who are affluent, educated and intelligent trendsetters, who are actively seeking products and services that will improve, maintain and restore their overall wellbeing. They are willing to invest in therapies and products that promote a purposeful healthy lifestyle. HB readers are value-oriented. They are not driven by insurance; they are used to paying out-of-pocket.

HB readers are educated, career-minded and environmentally concerned for their indoor and outdoor ecosystems. They are a diverse, multi-cultural population, predominately women ranging from their late twenties to early seventies, with household incomes in excess of $100,000.

Many businesses face the same challenges, getting their advertising message in front of the right target audience. Even then, it is hard to explain the benefits of their product. By allowing advertisers to craft articles that are thought provoking, and stimulating to read (advertising and writing guidelines apply), a seed is planted, and a need often created for our readers to seek out our advertisers.

HB’s unique advertising business model combines creative and directional advertising in an educational format. We do this in our print medium, on our website, and by engaging audiences via our social media-sphere. This benefits you – the advertiser – with editorial space to educate, which gives you increased value for your advertising dollar.

TAP INTO THE $34 BILLION alternative health care market in a TRILLION DOLLAR health industry*

Reach the Alternative Health audience? Advertise in HB Magazine

Your sales message in HB sends a strong signal to readers that you are of like mind and offer services that improve their overall well being.

HB is an easy 24-7 reference guide for natural health products and services. Make it easy for consumers to find your business.

HB is 24-7 Exposure that directs targeted buyers to you when they need and want your products and services. Print is back up dollars to on again off again radio and TV.

HB offers a variety of advertising programs designed to meet your individualized business goals without monopolizing your marketing budget.

To request advertising rates and up-to-date circulation figures, call or email Dawn at 775-828-4547 or publisher@hbmag.com

Visit us on the web at HBmag.com Start promoting today!

BUSINESSES THAT SUCCEED WITH HEALTHY BEGINNINGS MAGAZINE, PRINT AND WEB

Acupuncture
Air and water purifiers
Alternative / Integrative medical doctors
Books and videos
Coaching personal and business
Chiropractors / DO’s
Colon Hydrotherapists
Co-ops / raw milk, farm-fresh eggs, grass-fed beef & poultry
Counselors / Psychotherapists
Dentists
Detoxification centers
Eco-friendly and sustainable products and services
Energy efficient appliances
Energy efficient vehicles
Eye / Hearing doctors
Gluten / Dairy-free products
Grocery stores
Health food stores
Health spas / Day spas
Herbal remedies
Herbs and supplement resellers
Hiking – Biking
Homeopaths / Naturopaths physicians
Hypnotherapy
Laser hair removal and hair growth products
Massage
Medical spas
Natural and organic foods
Natural skin care products
Nutrition Therapists
Personal Trainers / Fitness
Raw food products
Reiki / Energy work
Restaurants / Cafés / Coffee shops
Retreat centers
Solar and wind energy
Spirituality
Veterinarians and natural pet foods
Weight reduction
Yoga – Pilates

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HBMag Media Kit 2012